Business and Telecommunication
Business requirement of telephony system, perceived from three dimensions, namely hardware, software and as a service.
Telecom sector business trends and changes happening in each generation of telephony. Analysis of next generation telecom business solutions and possible market areas for small and middle business companies.
In its life journey, telephony systems have traveled from plain old legacy systems to an era of advanced stage of Voice over IP communications supported by high-speed internet connection. Telecommunication feature requirement or demand has now moved to such a diversified stage that the business demand-supply chain keeps changing at a very fast rate. Let me to explain this.
As an example: A requirement or demand of a telephony feature like video conferencing is now no longer dependent on a particular way of implementation i.e. not only limited to hardware solution within an enterprise but have also available on mobile as an application software. It means that business solution of ‘video conferencing’ can be achieved via many dimensions like free soft-phone based, license soft-phone based, hardware based, Mobile/laptop based, or even home decor Television based.
This implies that telephony business must have dynamic business model and not sticking to particular solution. Business model must be capable to switch to alternative solutions at any moment. For big players this is not an issue of any concern, but small business players, must pick wisely what kind of telephony system they will use and what their sustainability is. They must think of moving their on-going business with telecom generations of high-speed internet and digitization.
In legacy telephony, business was oriented towards cost of each audio phone call, number of calls, and Local vs STD based calls, as this ware the core services available. Videos call at that time ware among major earning business solutions.
As a generation of telephony moves on, until 2.5 G to 3G, audio and video phone call is like default services and internet based, location based, on-demand or live streaming was on a high demand. At this stage, new business players who forecast this as an era of stating point of next generation telephony service were able to make a lot of money. Many entrepreneur and many small telecom businesses have grown up to support this demand both with hardware, software and as service.
Many software solutions and telephony applications were developed, protocols were defined and universal standards were placed. Businesses grew with software application around audio call, video call, conference, 3-way calling feature, announcement, advertisement service during telephony services. Hardware based solutions also grew in parallel and High-Definition quality were integrated with above listed telephony services. Small business which were software based have grown up and earned much, whereas big players have taken up this as a complete hardware and software solution, by building up of their own networks. Some business also grew targeting services of telephony application, whereas some targeted the support of telephony service, like Analysis and Analytical tools, testing tools etc. Legacy business was on backward compatibility support of these new telephony service.
At present telephony demand has changed a lot in its demand and implementation. From fixed hardware to mobile based app solutions. Business players have also re-shuffled and realigned themselves. Telecom operators are moving ahead to meet the demand with high speed internet solutions with legacy hardly contributing to a small percentage of profit. On other hand telecom R&D organisations / MNC have started working on next generation technology with high skilled human resources. Business players oriented towards software based adhoc service providers are also growing. Businesses are investing more on mobile based telephony solution like whatsapp, facebook, etc . A bulk of small business earning are also centralised around information on public platform and on advertisement. Telecoms are now moving towards IOT (internet of things) and wifi solutions. Hardware independent, time independent, resource independent fast and easy communication is needed with rich functions and high definition quality.
Small business players interested in telecom business must consider these changes in trends of telephony application demand and supply. Changes from fixed dialling system to mobile based automatic voice-recognition based high-speed internet service, must be analysed for any business investments. Legacy telephony in future is not going to last for couple of more years. SS7/ISDN based telephony system is going to vanish from market being replaced by high-speed and wifi solution.
Eventually telecom market is moving towards virtualization system capable fast and easy expansion of resource with change in demand, Big data and their analysis, single click software application supporting telephony functionality, hardware and location independent application and location-time applications. Those small business working on core legacy technology should try an attempt to move towards high-speed internet based telephony feature. Those small business working on hardware based legacy telephony should try an attempt to move towards digitization and integration within next generation hardware systems. Those small business working on services of legacy telephony should try an attempt to move towards adhoc or license free solution with telecom operator. Small business players interested in telecom business as a solution can work on providing mobile based soft-phone solution as a client solution. As side service they can provide VoIP data analytics, new VoIP features or Wifi solutions for middle business players. IOT – internet of thing is another major evolving in telecom sector, which small application and sensor based device communication are in trial, small and middle business sectors can also think towards this dimension of telecom solution. Telecom sector is vast and it depend so each business player’s vision and mission to work upon.